When You're Ready to Buy, you Still Have to Take Their WebinarsHoffmann-Rondeau Communications Inc. Webinar, Webinar, Webinar. Has anyone else noticed their exponentiality? Is your head spinning too? How many Webinars do we have to take before we can get personal service? Just recently, I met a known and referenced guru of Internet marketing on a video week-end seminar package I purchased from a successful Internet organization. This chap made an informative presentation on how to properly market your web site and product or service and how to increase traffic to your web place. He seemed to know his stuff alright and have the background experience. I did apply some of his ideas to my virtual business which were effective. As I did with many of the other presenters on that video seminar (not webinar) weekend, I visited his web site and clicked on some of his offerings to see what services and knowledge he does have that could help me in improving my business. After perusing the pages of this Internet marketing guru who specializes in Google Adwords, and reading his e-material that came in 11 daily emails, I wrote to him from his web site contact form invitation. I didn't hear anything back. Then I received another bulk email from him from another email stream wherein he apologized to his audience for having been away on some personal sick leave, promising to send some great information, i.e.: "I promise to share with you what's working and what's not working, what's necessary to get people to respond today, what you need to do to get traffic, and what needs to be done to get clients. Along the way, I am going to share with you what we've re-engineered ourselves into, and how for a small number of you, will be a solution to your biggest problem." Now, the last line there, "will be a solution...", I think he means "we'll" be... but I don't know for sure, I can't ask him. You see, on one of his emails he gave a link to go to his web site where he said his team of experts will do an audit of your site and let you know where you need to improve to get better results. So I went to that link but you had to take a Webinar! So I wrote back to him and said "I don't want to take another Webinar, I want you to audit my site and tell me how I can improve it!". Like, I mean, how much more ready can a prospect be? I'm willing to hear him tell me what he can do for me. I'm willing to pay him to help me improve my Google Adwords Campaign, because, frankly I don't have the time -- of course if he can convince me that he can do it and that his price is reasonable. But, no, he wants me to take another Webinar. And you know what? I got a dozen others who are doing the same thing! I'm looking for service and they offer me Webinars after Webinars -- all of them! And you can't get a hold of them. On the one hand, they all brag and boast about being friends with the next big e-marketing czar, and on the other hand they can't answer their prospects. I still haven't heard a reply to my second email to this traffic expert. But now I'm beginning to think he's not so expert at all -- all talk and no service. Something's not right. I think we Internet business owners have to be careful to organize our customer service departments in such a way to care more about those we so zealously want to catch in our funnels -- but don't so zealously want to really serve./dmh
Diane M. Hoffmann is president of Hoffmann-Rondeau Communications Inc., which offers ONline and OFFline business services and resources. She is the founder and creator of http://www.build-your-internet-business-now.com and author of several books, e-books and articles, including "Contextual Communication, Organization and Training". Diane has recently shifted her primary focus to helping unemployed and self-employed start and grow their own Internet business. Copyright(c)2009 Diane M. Hoffmann. You may reprint this article without any changes, making sure to include this bio.
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